{"id":124031,"date":"2025-08-31T08:00:34","date_gmt":"2025-08-31T18:00:34","guid":{"rendered":"https:\/\/hawaii.com\/?p=124031"},"modified":"2025-09-03T08:52:33","modified_gmt":"2025-09-03T18:52:33","slug":"via-by-sale-pepe-a-taste-of-new-york-on-maui","status":"publish","type":"post","link":"https:\/\/hawaii.com\/via-by-sale-pepe-a-taste-of-new-york-on-maui\/","title":{"rendered":"Via! By Sale Pepe: A Taste of New York on Maui"},"content":{"rendered":"<div id=\"attachment_124032\" style=\"width: 2510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-124032\" class=\"size-full wp-image-124032\" src=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni.jpg\" alt=\"Pepperoni pizza slice on red and white paper on paper plate from Via! by Sale Pepe in Lahaina, Maui, Hawaii.\" width=\"2500\" height=\"2000\" srcset=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni.jpg 2500w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni-300x240.jpg 300w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni-1024x819.jpg 1024w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni-768x614.jpg 768w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni-1536x1229.jpg 1536w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_NYC-Slice-Pepperoni-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a><p id=\"caption-attachment-124032\" class=\"wp-caption-text\">Via! by Sale Pepe specializes in New-York style pizza by the slice. Photo by Spencer Starnes.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Does a New Yorker ever stop craving New York-style pizza? For Brooklyn-born Qiana di Bari \u2014 co-owner of L\u0101hain\u0101\u2019s Sale Pepe Pizzeria e Cucina \u2014 the answer is no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On July 29, husband-and-wife team Michele and Qiana di Bari opened Via! by Sale Pepe, a fast-casual spin-off of their higher-end restaurant, Sale Pepe. Located in Whalers Village\u2019s food court in K\u0101\u2018anapali, Via! takes the express train to the pleasure and decadence of Italian cuisine without crushing your pocketbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis concept has been in the works for a long time,\u201d Qiana di Bari said. \u201cIt\u2019s inspired by Michele\u2019s Italian roots and my New York upbringing. Simple food with great flavor, served with aloha and a little New York swagger.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The menu features classic New York-style slices, Romana-style pizza, and nine different pasta combinations \u2014 all under $20. Dishes are crafted with a mix of imported Italian goods and locally sourced ingredients, including Maui Cattle Co. beef and Lopes Farms produce. With each folded slice and curled up pepperoni cup, Qiana di Bari can transport back to Brooklyn, as if the JMZ train were still rattling above her \u2014 and her guests get to share in that journey.<\/span><\/p>\n<div id=\"attachment_124034\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-124034\" class=\"size-full wp-image-124034\" src=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-scaled.jpg\" alt=\"The counter at Via! by Sale Pepe Whalers Village food court in Lahaina Maui Hawaii.\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-scaled.jpg 2560w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-300x200.jpg 300w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-1024x683.jpg 1024w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-768x512.jpg 768w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-1536x1024.jpg 1536w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Whalers-Village-Stall-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-124034\" class=\"wp-caption-text\">Via! by Sale Pepe is located inside the food court at Whalers Village \u2013 an outdoor shopping mall in L\u0101hain\u0101, Maui. Photo by Spencer Starnes.<\/p><\/div>\n<p><b>Did Sale Pepe Reopen?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The original Sale Pepe Pizzeria e Cucina, which first opened in May of 2014, burned down in the 2023 L\u0101hain\u0101 wildfires. The di Baris now carry the bittersweet distinction of being the first restaurant lost in the fire to reopen. Sale Pepe returned in March, now located in L\u0101hain\u0101\u2019s Emerald Plaza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new location offers three different experiences within the two-story space: an al fresco l\u0101nai, first-floor dining room flanked with bar seating and their second-floor dining room. They\u2019ve brought the same charm as their first location just off Front Street, with chalkboards highlighting daily specials and wood-backed chairs with red cushions, but this new iteration has a modern svelteness that amplifies the quality of the cuisine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite being in an industrial outpost behind grocery stores and strip malls, Sale Pepe 2.0 has found its footing with locals and visitors alike flocking to the new spot. Ever mindful, the di Baris posted a plaque on the new location that honors the resiliency of L\u0101hain\u0101 and its residents that reads \u201cToday, we are proud to reopen our doors, embarking on a new chapter rooted in the values of aloha, hope, and renewal.\u201d\u00a0\u00a0<\/span><\/p>\n<p><b>What Should I Order at Via! by Sale Pepe?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Via! offers a more casual dining experience, one that\u2019s approachable for anyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI wanted to talk to a different customer, and not everyone wants to go out and have a glass of Barolo with truffles,\u201d Qiana di Bari said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At her suggestion, I tried the New York-style pepperoni slice. It arrived piping hot, with a perfectly pliable crust \u2014 thanks to finely tuned kneading, Italian flour and just the right amount of intentional grease that no napkin should ever blot. The cheese-to-sauce ratio was nearly perfect and the pepperoni was charred to crispy-edged perfection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s not only about the pies. Feeling like a lighter lunch after a morning spent splashing in the waves? Via! has a delightfully classic Caprese Salad, with thick cuts of mozzarella, local cherry tomatoes, and, of course, the yin-yang of balsamic oil and vinegar. Though hailing from the streets of Tijuana and not Roma, they also boast a Caesar salad that chef Michele eats every day (how\u2019s that for a vote of confidence?), with romaine and house-baked croutons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s choose-your-own-adventure with the pasta. Made in-house, they offer fusilli (corkscrew-shaped), rigatoni (medium-sized tubes) and spaghetti (the epitome of a noodle). The sauces offered are basil pesto, marinara and parmesan cream. The di Baris keep it uncomplicated and classic. No matter what permutation you choose, every bite is like a Sunday supper with Nonna.<\/span><\/p>\n<div id=\"attachment_124033\" style=\"width: 2507px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-124033\" class=\"size-full wp-image-124033\" src=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni.jpg\" alt=\"Rigatoni with bolognese sauce in to go container from Via! by Sale Pepe in Lahaina, Maui, Hawaii.\" width=\"2497\" height=\"2000\" srcset=\"https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni.jpg 2497w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni-300x240.jpg 300w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni-1024x820.jpg 1024w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni-768x615.jpg 768w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni-1536x1230.jpg 1536w, https:\/\/hawaii.com\/wp-content\/uploads\/2025\/08\/Via_CREDIT-Spencer-Starnes_Via-by-Sale-Pepe_Special-Bolognese-Rigatoni-2048x1640.jpg 2048w\" sizes=\"auto, (max-width: 2497px) 100vw, 2497px\" \/><\/a><p id=\"caption-attachment-124033\" class=\"wp-caption-text\">There are nine different house-made pasta combinations to choose from, including rigatoni with marinara. Photo by Spencer Starnes<\/p><\/div>\n<p><b>How are the di Baris holding up after the L\u0101hain\u0101 fire?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The di Baris have become a beacon of hope for Maui\u2019s hospitality industry. They see their community and employees still navigating deep pain, while also finding joy and meaning in small moments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holding two things at once seems to be a specialty of the di Baris \u2014 Italy and New York, grief and progress, reverence and reinvention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether serving locals or travelers who stumble upon their epicurean gems, the di Baris are simply doing what they love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhether we&#8217;re at home or whether we have a restaurant, this is how we live,\u201d Qiana di Bari said.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Via! By Sale Pepe is at 2435 Ka\u2019anapali Pkwy Suite H-9, Lahaina, HI 96761, located in the food court. Open daily from 11:00 a.m. to 8:30 p.m.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does a New Yorker ever stop craving New York-style pizza? For Brooklyn-born Qiana di Bari \u2014 co-owner of L\u0101hain\u0101\u2019s Sale Pepe Pizzeria e Cucina \u2014 the answer is no. On July 29, husband-and-wife team Michele and Qiana di Bari opened Via! by Sale Pepe, a fast-casual spin-off of their higher-end restaurant, Sale Pepe. Located in&#8230;<\/p>\n","protected":false},"author":180,"featured_media":124032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,3918,3326],"tags":[4314,4015,3919,4309,4313,2441,4312,4311,4306,4310,4315,4307,4308],"class_list":["post-124031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maui","category-maui-restaurants","category-things-to-do-maui","tag-brooklyn","tag-hawaii","tag-hawaii-restaurants","tag-lahaina","tag-lopes-farms","tag-maui","tag-maui-cattle-co","tag-michele-di-bari","tag-new-york-style-pizza","tag-qiana-di-bari","tag-roman-style-pizza","tag-via-by-sale-pepe","tag-whalers-village"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Via! 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